Utilizing Real-World Data
Gaining an enhanced understanding of patient and physician dynamics allows the company to better formulate strategies. Real-world data is used in order to prepare the commercial organization for a product launch in a new therapeutic area.
For example, longitudinal patient data is used to estimate patient population sizes and segment patients to inform reimbursement strategies and understand resource requirements. It is also used to investigate scenarios for life cycle management, including new indications and formulations.
Time series and machine learning analyses are also used to examine patient journeys and to estimate market potential. Natural language processing and social media listening are leveraged to identify the language patients use and the burdens they face in order to inform patient education materials.
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