Tokyo, January 12, 2017 - Astellas Pharma Inc. (President and CEO: Yoshihiko Hatanaka, “Astellas”) today announces that it will launch the second phase of the ongoing campaign with CNN. Following the initial phase on CNN US and HLN which launched in October 2016, the second phase will begin on January 12, 2017 and run until the end of March 2017 on CNN International.

As the exclusive sponsor of the CNN International inititaive, “My Hero”, Astellas will expand its brand campaign with a TV commercial and digital activities on relevant websites and social media platforms.

The company’s global commercial features three Astellas employees in locations around the world and highlights how all employees work together to turn innovative science into medical solutions that bring value and hope to patients worldwide. No matter where Astellas employees are located, their unrelenting dedication to meeting patients’ needs is a common and uniting goal.

My Hero is a new TV segment and it will run weekly from January 12, 2017 to March 31, 2017 on CNN International (total 12 episodes planned). Award-winning CNN international anchors or correspondents introduce us to someone they have met in their work that they consider a true hero, who makes extraordinary contributions to humanitarian aid and make a difference in their communities. The programme aligns to Astellas’ unwavering commitment to enhance the health of communities and people’s lives worldwide.

Please refer to the attached reference materials for the details of the commercial and the campaign.


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