At Astellas, we put patients at the centre of everything we do through a deep understanding of their needs, experiences, and behavioural drivers of care. Every day, we are motivated to turn innovative science and solutions into value for the patients we serve.
I joined the pharmaceutical industry over 30 years ago as a medical representative and feel fortunate to have had the opportunity to learn from the ground up across a variety of roles, geographies, care settings and therapy areas, and to endorse the sector’s economical and societal contribution in commercial, manufacturing and R&D. I feel privileged to build on the legacy of Claus Zieler and thank him for his prior leadership, drive and commitment.
In my current position as President of Astellas Established Markets – encompassing Europe, Canada and Israel – I look forward to leading by example while building a culture of commitment, respect and trust. For me, results and reputation go together, and operating with the highest ethical standards while working in partnership to build a more favourable market access environment is key for a sustainable and successful business.
Pioneering at pace
This means putting the patient at the heart of every decision we make, focusing on where the need is great, but treatment options are few – pioneering at pace to introduce healthcare solutions with the possibility of making a difference in the lives of patients and their families.
Building on our heritage and experience, our pipeline is bearing the fruit of this approach, allowing us to follow the science and delve into highly innovative areas of medicine where people’s needs are often overlooked and underserved, including women’s health and certain less-well-known cancers.
Every lesson I have learned really comes down to one simple thing: it’s about truly understanding, anticipating and constantly organising ourselves around the changing needs of the patient, physician, provider, payer and policymaker in an increasingly fast-changing and complex environment.
“Every lesson I have learned really comes down to one simple thing: it’s about truly understanding, anticipating and constantly organising ourselves around the changing needs of the patient, physician, provider, payer and policymaker in an increasingly fast-changing and complex environment”
We must therefore join up locally and globally, so we direct, compose and optimise our resources and enabling capabilities to foster our competitiveness and rules of customer engagement, while not being afraid to pre-empt and adapt with agility to changes in the external environment. In doing so, we will be able to better reflect our customer needs back into the business and become a trusted partner of choice to efficiently deliver solutions tailored to our local markets.
Passion and purpose
As we continue to push boundaries, I believe our guiding principles take on increasing poignancy. Each and every employee in Established Markets is grounded in the Astellas Way values of patient focus, ownership, results, openness and integrity. Having the right corporate culture is integral to this – a culture of active collaboration, integrity and partnership that has grown from our Japanese roots.
I am delighted to continue my Astellas journey and be part of an innovative organisation where everyone must feel empowered to act with agility, accountability, ambition and entrepreneurship to achieve their very best.
Damien Bailly
President, Established Markets
MAT-UK-NON-2023-00177. March 2023
