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The Culture & Integration (C&I) Team creates an active and integrated culture of Patient Centricity across Astellas, enabling the conscious awareness of the patient in all activities, of every employee, every day in every role across the world. C&I also supports the Patient Centricity operational teams to integrate patient insights and Patient Centricity capabilities in Astellas teams across the patient axis in Value Creation, Value Delivery and Value Enablement. Externally, C&I works to communicate Astellas’ work in leading patient centric innovations in the healthcare industry worldwide.
Organizational culture is widely recognized as impacting employee engagement, innovation, productivity, collaboration and retention; and therefore the organization’s customer experience, profitability, and reputation. A patient centric culture focuses the organization on providing value for patients and purpose for employees, integrating patient insights and a focus on positive patient outcomes across the entire organization.
At the heart of our patient centric culture lies our purpose of improving the lives of patients and their families each and every day, and in living our purpose to do so. This is epitomized in our HEART Video.
Building a truly patient centric culture requires transforming from a passive to an active cultural approach that is operationalized through Patient Centricity initiatives. C&I leads a robust portfolio of programs to practically support every employee at Astellas to develop, execute and share their patient centric purpose and impact.
Every June at Astellas is Patient Centricity (PC) Month. During PC Month, employees have the opportunity to:
Patient Centricity University (PCU) is an internal learning center that helps all employees identify and share their patient centric purpose, develop their patient centric knowledge and skills, identify and solve unmet patient needs, and share their own knowledge on how to improve organizational capabilities and patient outcomes. There are four levels of PCU Certification:
The Solve-a-Thon is an internal, global innovation challenge focused on identifying & implementing non-Rx solutions to solve unmet patient needs. Solve-a Thon teams participate in a Virtual Accelerator which is a patient centric entrepreneurial capability development program. This program assists teams in identifying unmet patient needs and ideate innovative solutions within a short time frame. It includes access to online training, executive coaching and business leaders across Astellas who act as sponsors and mentors to the teams.
Winning teams have proposed and implemented non-Rx solutions that are improving the lives of patients around the world. Some of these past winning teams have proposed solutions for:
