FOCUS ON PATIENT CENTRICITY
With a shared vision to better understand the patient journey in the real-world setting, we are addressing key areas that matter to patients in order to provide the best possible outcomes. Our goal is to apply these unique perspectives to every phase of medicine development – from early research to development and ultimately, delivery.
“At the end of the day, we are not here to treat a patient – we’re here to care for a person. Having a conscious awareness of that person in every activity, from every area of the company, every single day, ensures we will create the most meaningful innovations.”
Dr. Anthony Yanni Senior Vice President and Head of Patient Centricity.
Patient centricity at Astellas—all about action
For Astellas, patient centricity is not about buzzwords and grand statements; it is about action. It is about robust practices and a fundamental understanding of real-world settings.
Astellas’ patient centricity vision—to support the development of innovative health solutions through a deep understanding of the patient experience, medical needs, and behavioral drivers of care—is not just a convenient statement. It is a guiding principle for action, which supports the company’s corporate strategy.
Find out more: https://youtu.be/oatJUPzhPvc?list=TLGGmByyd52258AyMTA0MjAyMg
WORKING WITH THE PATIENT COMMUNITY
As an organisation, we work with patient and care partner communities to ensure that the medicines we develop reflect what truly matters to patients, families and care partners. We do this in several ways including interviews, focus groups and market research.
By listening, learning and collaborating, we are dedicated to working together to understand and improve every individual’s healthcare experience.
To ensure we continually do what is right for patients, we aim to do the following in our work with patient organisations and patient communities.
- Collaborate based on shared goals
- Respect your values and independence
- Prioritise long-term commitment over short-term needs
- Value the privacy of patient data
- Be transparent and adhere to high ethical standards
- Support patients by working together with patient organisations to understand individuals’ needs, healthcare experiences and challenges.